For Nova, a startup in the competitive sustainable fashion market, a unique brand identity was paramount. We created "Nova" – a brand that speaks to eco-conscious millennials through authentic storytelling and a minimalist aesthetic. The branding was applied across all touchpoints, from packaging to social media.
The e-commerce platform we built is anything but standard. It features a unique "material journey" interactive experience, allowing customers to trace the origins of their garments. With a focus on mobile-first design and a highly optimized checkout process, the platform has achieved a conversion rate double the industry average since its launch.
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